Mills & Reeve AI visibility in UK legal services
Mills & Reeve was named in 4.8% of the analysed AI answers in this UK legal services study, placing it number 14 in the sampled leaderboard. Where it appeared, 93.2% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 3.12. Visibility was strongest on chatgpt (6.5% of that engine's analysed answers) and weakest on perplexity (3.5%). The figures come from 237 qualifying observations across 72 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- chatgpt6.5% of that assistant's analysed answers · 76 observations
- gemini5.8% of that assistant's analysed answers · 72 observations
- claude3.6% of that assistant's analysed answers · 45 observations
- perplexity3.5% of that assistant's analysed answers · 44 observations
Most frequently observed topics
- commercial discovery
- comparison
- problem led
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Markets where the brand appeared
- Banking and finance
- Commercial contracts
- Commercial litigation
- Commercial property
- Construction and property
- Construction law
- Corporate law
- Data protection and privacy
- Debt recovery
- Energy and renewables
- Financial services
- Healthcare
- Hospitality and leisure
- Insolvency and restructuring
- Intellectual property
- Manufacturing
- Mergers and acquisitions
- Professional services
- Regulatory and compliance
- Retail and ecommerce
Brands named in the same answers
- Irwin Mitchellrank 163 shared answers
- Browne Jacobsonrank 1051 shared answers
- Shakespeare Martineaurank 851 shared answers
- Shoosmithsrank 450 shared answers
- Freethsrank 549 shared answers
- Gateleyrank 1548 shared answers
- Eversheds Sutherlandrank 745 shared answers
- Birkettsrank 2341 shared answers
Site types behind these answers
Aggregated across the answers in which Mills & Reeve appeared. Only domains observed at least three times are shown, and no individual pages are published.
- legal500.com10.7% · unknown
- chambers.com8.8% · unknown
- mills-reeve.com6% · brand
- lawsociety.org.uk4.2% · unknown
- trustpilot.com2.9% · review
- lawgazette.co.uk2.1% · unknown
- blakemorgan.co.uk2% · unknown
- freeths.co.uk1.7% · unknown
- irwinmitchell.com1.6% · unknown
- shma.co.uk1.5% · unknown
- brownejacobson.com1.4% · unknown
- birketts.co.uk1.4% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.
