Irwin Mitchell AI visibility in UK legal services
Irwin Mitchell was named in 10.5% of the analysed AI answers in this UK legal services study, placing it first in the sampled leaderboard. Where it appeared, 95.4% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 2.69. Visibility was strongest on chatgpt (16% of that engine's analysed answers) and weakest on perplexity (6.4%). The figures come from 519 qualifying observations across 110 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- chatgpt16% of that assistant's analysed answers · 188 observations
- gemini11.8% of that assistant's analysed answers · 147 observations
- claude8.3% of that assistant's analysed answers · 104 observations
- perplexity6.4% of that assistant's analysed answers · 80 observations
Most frequently observed topics
- commercial discovery
- problem led
- use case
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Markets where the brand appeared
- Banking and finance
- Commercial contracts
- Commercial litigation
- Commercial property
- Construction and property
- Construction law
- Corporate law
- Data protection and privacy
- Debt recovery
- Employment law for businesses
- Financial services
- Healthcare
- Hospitality and leisure
- Insolvency and restructuring
- Intellectual property
- Manufacturing
- Mergers and acquisitions
- Professional services
- Regulatory and compliance
- Retail and ecommerce
Brands named in the same answers
- Shoosmithsrank 4126 shared answers
- DLA Piperrank 2117 shared answers
- Shakespeare Martineaurank 8107 shared answers
- Freethsrank 5105 shared answers
- Gateleyrank 1592 shared answers
- Pinsent Masonsrank 385 shared answers
- Eversheds Sutherlandrank 771 shared answers
- Mills & Reeverank 1463 shared answers
Site types behind these answers
Aggregated across the answers in which Irwin Mitchell appeared. Only domains observed at least three times are shown, and no individual pages are published.
- legal500.com10.3% · unknown
- chambers.com8.2% · unknown
- irwinmitchell.com7.1% · brand
- lawsociety.org.uk4.5% · unknown
- trustpilot.com4% · review
- freeths.co.uk1.8% · unknown
- solicitors.lawsociety.org.uk1.8% · unknown
- lawgazette.co.uk1.6% · unknown
- pinsentmasons.com1.5% · unknown
- reviewsolicitors.co.uk1.4% · affiliate
- shma.co.uk1.4% · unknown
- brownejacobson.com1.2% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.
