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Module 02 · Prompts

The prompt layer for AI search.

The prompts you track are the lens on AI visibility. Citations.io picks the right ones, scores them, and keeps them honest as your market changes.

Build my prompt setSee pricing
8 buckets · 4 engines · ranked by Opportunity Score
Suggested · 247
best CRM for early stage SaaS
92
buyer
Salesforce alternatives 2026
88
comparison
HubSpot vs Pipedrive
85
comparison
CRM with native AI agents
81
category
Tracked · 64
sampling
best CRM for early stage SaaS
ChatGPTGeminiClaude+9pts
Salesforce alternatives 2026
ChatGPTGeminiClaude+9pts
HubSpot vs Pipedrive
ChatGPTGeminiClaude+6pts
The prompt layer

Lens calibration.

Buckets
0
Category, intent, problem, comparison, local, brand, citation, agency.
Median suggested
0
Per brand profile, before you accept, edit or dismiss.
Top score
0/100
Median Opportunity Score for accepted prompts in a healthy program.
The 8 buckets

Every prompt has a job.

Citations.io classifies every prompt into one of eight buckets — so your set is balanced across intent, funnel stage and competitive risk.

01
Category

Top-funnel queries that define your space. "best CRM for early-stage SaaS", "AI visibility tools 2026".

02
Buyer intent

Mid-funnel queries with commercial intent. "CRM for series-A startup", "how to track ChatGPT citations".

03
Problem

Pain-point queries where you can show up as the answer. "reduce CRM admin time", "measure AI brand mentions".

04
Comparison

Head-to-head queries. "HubSpot vs Pipedrive", "Citations.io vs Profound".

05
Local

Geography-bound queries. "best CRM for UK fintechs", "AI SEO agency London".

06
Brand

Direct brand queries. "is Salesforce worth it", "Citations.io review".

07
Citation

Source-shaped queries. "top 10 CRM articles", "G2 best AI tools 2026".

08
Agency

Service-style queries. "AI visibility agency", "AEO consultancy".

Opportunity Score

Six signals. One ranking.

A deterministic composite — so two analysts looking at the same prompt set get the same priorities. No vibes-based ranking.

Commercial intent× 0.25
Brand relevance× 0.18
Competitor risk× 0.20
Funnel stage fit× 0.12
Confidence× 0.15
Diversity bonus× 0.10
Buckets
8
Category, intent, problem, comparison, local, brand, citation, agency.
Suggested
247
Median prompts generated per brand profile before curation.
Kept rate
38%
Median share of suggested prompts that make it into a tracked set.
Refresh
Monthly
One scheduled AI visibility scan per cycle; extra scans use remaining answer credits.
How prompts get to your dashboard
Step 01
Scan brand

Firecrawl extracts your ICP, category and competitors.

Step 02
Generate

8-bucket engine drafts 200+ prompt candidates.

Step 03
Score

Deterministic Opportunity Score ranks every prompt.

Step 04
Track

Accepted prompts sample across ChatGPT, Perplexity, Gemini and Claude.

Do
  • Balance your set across all 8 buckets, not just brand queries.
  • Track head-to-head comparison prompts against your top 3 competitors.
  • Add 1–2 local prompts per market you sell into.
  • Re-score monthly — buyer language shifts fast in AI answers.
Don't
  • Don't only track your brand name — you'll miss category demand.
  • Don't stuff 100+ prompts on day one; start with 25 high-score ones.
  • Don't ignore low-volume prompts with buyer intent — they convert.
  • Don't copy competitor prompt sets blindly — score against your ICP.

Keep reading

Platform
Citation analysis

See who gets cited for every prompt, in every engine.

Read
Platform
Competitor tracking

Benchmark share of voice against up to 10 rivals.

Read
Learn
How to track AI visibility

The full method for measuring citations across engines.

Read
FAQ

Questions about the prompt layer.

How are prompts generated?+
An 8-bucket prompt engine derives candidates from your brand profile (category, intent, problem, competitor comparison, local, brand, citation, agency).
What is the Opportunity Score?+
A deterministic score combining commercial intent, brand relevance, competitor risk, location fit, funnel stage, confidence and diversity.
Can I bring my own prompts?+
Yes — paste or import any list. They flow into the same scoring and tracking pipeline.
How often are tracked prompts re-sampled?+
Every plan includes one scheduled AI visibility scan each month, aligned to your billing period. Extra scans consume remaining answer credits.
Do you support multiple markets?+
Yes — each prompt can be scoped by locale and persona, with separate Visibility Scores per market.
Try free

See your prompt set in 5 minutes.

5-day trial for $5. Eight buckets, ranked by Opportunity Score, ready to track.

Start 5-day trial for $5 Request a demo