Module 03 · Competitors

See who AI engines recommend instead of you.

Every analysed answer is mined for competitor mentions - so you know who's winning the answers your buyers actually care about.

Visibility Index · per engine · per market
Visibility Index · category leaderboard
sample · 1,840 answers
Citations.io
0
Profound
36
AthenaHQ
29
Peec
22
Otterly
14
The competitor layer

Comparable. Scored. Per-engine.

Named competitors
0
Add and track up to 25 explicit competitors on Pro. Emerging ones surface automatically.
Metrics each
0
Visibility %, Recommendation Rate, Average Position, Citation Support - one composite Index.
Index floor
0
Index >50 means you're winning the category in that engine. Below 50, work to do.
Per-engine breakdown

Not just the aggregate. Every engine, separately.

Engines diverge - winning ChatGPT doesn't mean winning Gemini. Citations.io shows you where each competitor is strong and where they're soft.

ChatGPT
ChatGPT
Top 5 competitors · monthly scan
Citations.io48
Profound36
AthenaHQ29
Perplexity
Top 5 competitors · monthly scan
Citations.io48
Profound36
AthenaHQ29
Gemini
Gemini
Top 5 competitors · monthly scan
Citations.io48
Profound36
AthenaHQ29
Claude
Claude
Top 5 competitors · monthly scan
Citations.io48
Profound36
AthenaHQ29
What you get

A comparable scorecard, every month.

Leaderboard

Visibility %, Recommendation Rate, Avg Position, Citation Support - per competitor, per engine.

Visibility Index

Single composite score per competitor, normalized so it's directly comparable to your own.

Source overlap

The publications and reviews citing them more than you - your PR/citation backlog, ready to ship.

Trend deltas

Month-on-month movement - so you spot a competitor's content push before their next scan.

Tracked
Up to 10
Competitors per workspace, benchmarked prompt-by-prompt.
Share of voice
Live
Recomputed on every sample across all four engines.
Gap alerts
Weekly
Notified when a competitor overtakes you on any tracked prompt.
Win rate
Per prompt
How often you appear vs each competitor, per engine.
Competitor benchmarking loop
Step 01
Select

Auto-suggested from your brand scan; edit any time.

Step 02
Measure

Every tracked prompt is scored for you and every rival.

Step 03
Compare

Share of voice and win-rate matrix per engine and prompt.

Step 04
Attack

Losing prompts become pack actions with named owners.

Do
  • Track the 3–5 competitors buyers actually shortlist against you.
  • Segment by engine - you may be losing to different rivals in each.
  • Convert every red 'losing prompt' into a pack action.
  • Review weekly during a launch, monthly in steady state.
Don't
  • Don't track 10 rivals if you only compete with 3 - signal dilutes.
  • Don't fixate on the biggest brand; watch the fastest-rising one.
  • Don't treat share of voice as vanity - link it to pack shipping.
  • Don't skip 'invisible' competitors that only appear in Perplexity.

Keep reading

FAQ

Questions about competitor tracking.

How are competitors tracked?+
From the same analysed answers as your brand - non-exclusive. Every cited competitor is captured with mention, recommendation and position counts.
What is the Competitor Visibility Index?+
A composite of Visibility %, Recommendation Rate, Avg Position and Citation Support, normalized so leaders sit above 50.
Can I add private/long-tail competitors?+
Yes - add up to 25 named competitors on Pro. Citations.io still surfaces emerging ones automatically.
How is "recommendation" detected?+
We use a deterministic classifier on each answer: "recommended" requires explicit positive endorsement, not just a mention.
Try free

Benchmark your competitive set today.

5-day trial for $5. Every named and emerging competitor, scored against you, on every engine.

Supported by
Google for StartupsNatWest Accelerator