Birketts AI visibility in UK legal services
Birketts was named in 3% of the analysed AI answers in this UK legal services study, placing it number 23 in the sampled leaderboard. Where it appeared, 92.6% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 1.98. Visibility was strongest on gemini (5.5% of that engine's analysed answers) and weakest on claude (0.1%). The figures come from 148 qualifying observations across 34 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- gemini5.5% of that assistant's analysed answers · 69 observations
- perplexity4.3% of that assistant's analysed answers · 53 observations
- chatgpt2.1% of that assistant's analysed answers · 25 observations
- claude0.1% of that assistant's analysed answers · 1 observations
Most frequently observed topics
- commercial discovery
- alternative
- comparison
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Markets where the brand appeared
- Banking and finance
- Commercial contracts
- Commercial litigation
- Commercial property
- Construction and property
- Construction law
- Data protection and privacy
- Debt recovery
- Employment law for businesses
- Energy and renewables
- Hospitality and leisure
- Manufacturing
- Mergers and acquisitions
- Professional services
- Regulatory and compliance
- Retail and ecommerce
- Shareholder and partnership disputes
- Technology and SaaS law
- Transport and logistics
Brands named in the same answers
- Mills & Reeverank 1441 shared answers
- Weightmansrank 1233 shared answers
- Irwin Mitchellrank 118 shared answers
- Harper Jamesrank 1916 shared answers
- Brabnersrank 2213 shared answers
- Freethsrank 511 shared answers
- Blake Morganrank 139 shared answers
- Shoosmithsrank 49 shared answers
Site types behind these answers
Aggregated across the answers in which Birketts appeared. Only domains observed at least three times are shown, and no individual pages are published.
- legal500.com10.6% · unknown
- chambers.com9.5% · unknown
- birketts.co.uk6.3% · brand
- weightmans.com2.2% · unknown
- lawgazette.co.uk2.2% · unknown
- brabners.com2.1% · unknown
- trustpilot.com2.1% · review
- mills-reeve.com2% · unknown
- harperjames.co.uk1.9% · unknown
- stephensons.co.uk1.7% · unknown
- womblebonddickinson.com1.7% · unknown
- lawsociety.org.uk1.6% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.
