Olay AI visibility in beauty and skincare
Olay was named in 4.4% of the analysed AI answers in this beauty and skincare study, placing it number 20 in the sampled leaderboard. Where it appeared, 96.7% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 4.28. Visibility was strongest on chatgpt (6.1% of that engine's analysed answers) and weakest on gemini (2.7%). The figures come from 214 qualifying observations across 57 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- chatgpt6.1% of that assistant's analysed answers · 146 observations
- gemini2.7% of that assistant's analysed answers · 68 observations
Most frequently observed topics
- commercial discovery
- comparison
- problem led
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Brands named in the same answers
- CeraVerank 1122 shared answers
- Neutrogenarank 3117 shared answers
- La Roche-Posayrank 290 shared answers
- The Ordinaryrank 1357 shared answers
- Kiehl’srank 1037 shared answers
- SkinCeuticalsrank 630 shared answers
- Cetaphilrank 826 shared answers
- Paula’s Choicerank 522 shared answers
Site types behind these answers
Aggregated across the answers in which Olay appeared. Only domains observed at least three times are shown, and no individual pages are published.
- allure.com12.8% · unknown
- cerave.com9.8% · unknown
- neutrogena.com7.5% · unknown
- goodhousekeeping.com7.2% · unknown
- laroche-posay.us6.4% · unknown
- olay.com5.4% · brand
- healthline.com4.5% · unknown
- aad.org4.2% · unknown
- byrdie.com3.5% · unknown
- deciem.com3.1% · unknown
- paulaschoice.com2.9% · unknown
- rocskincare.com2.4% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.
