Kiehl’s AI visibility in beauty and skincare
Kiehl’s was named in 7.1% of the analysed AI answers in this beauty and skincare study, placing it number 10 in the sampled leaderboard. Where it appeared, 95.4% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 3.94. Visibility was strongest on gemini (7.5% of that engine's analysed answers) and weakest on chatgpt (6.6%). The figures come from 346 qualifying observations across 84 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- gemini7.5% of that assistant's analysed answers · 188 observations
- chatgpt6.6% of that assistant's analysed answers · 158 observations
Most frequently observed topics
- commercial discovery
- use case
- problem led
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Brands named in the same answers
- CeraVerank 1133 shared answers
- La Roche-Posayrank 2119 shared answers
- Neutrogenarank 3110 shared answers
- The Ordinaryrank 1381 shared answers
- Olayrank 2037 shared answers
- Cetaphilrank 834 shared answers
- Paula’s Choicerank 529 shared answers
- Aveenorank 2127 shared answers
Site types behind these answers
Aggregated across the answers in which Kiehl’s appeared. Only domains observed at least three times are shown, and no individual pages are published.
- allure.com10.8% · unknown
- cerave.com5.9% · unknown
- menshealth.com5.9% · unknown
- laroche-posay.us5.5% · unknown
- gq.com4.9% · unknown
- kiehls.com4.6% · brand
- aad.org4.3% · unknown
- goodhousekeeping.com4.3% · unknown
- neutrogena.com3.6% · unknown
- nytimes.com3.2% · earned
- healthline.com3% · unknown
- sephora.com2.9% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.
