Beauty & Skincare AI Visibility Study 2026 · 2026 edition

La Roche-Posay AI visibility in beauty and skincare

La Roche-Posay was named in 26% of the analysed AI answers in this beauty and skincare study, placing it number 2 in the sampled leaderboard. Where it appeared, 98.4% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 2.47. Visibility was strongest on gemini (26.8% of that engine's analysed answers) and weakest on chatgpt (25.2%). The figures come from 1276 qualifying observations across 217 distinct buyer questions, a strong confidence sample.

Sector rank
#2
of the top 25 sampled brands
Sampled AI visibility
26%
of analysed answers
Recommendation rate
98.4%
of its appearances
Average position
2.47
where answers ranked options
Qualifying observations
1,276
Strong confidence
Questions covered
217
43.4% of study questions
Assistants measured
2
Snapshot date
2026-09-01

Engines

Visibility by AI assistant

  • gemini26.8% of that assistant's analysed answers · 668 observations
  • chatgpt25.2% of that assistant's analysed answers · 608 observations

Topics

Most frequently observed topics

  • commercial discovery
  • problem led
  • informational authority

Ranked by how often the brand was observed against each topic, not by topic-level visibility share.


Competitive context

Brands named in the same answers


Source patterns

Site types behind these answers

Aggregated across the answers in which La Roche-Posay appeared. Only domains observed at least three times are shown, and no individual pages are published.

  • allure.com10.4% · unknown
  • aad.org10.2% · unknown
  • laroche-posay.us9.5% · brand
  • cerave.com8.4% · unknown
  • paulaschoice.com4.8% · unknown
  • healthline.com4.7% · unknown
  • neutrogena.com3.9% · unknown
  • nytimes.com3% · earned
  • deciem.com2.9% · unknown
  • goodhousekeeping.com2.8% · unknown
  • cetaphil.com2% · unknown
  • mayoclinic.org1.8% · unknown

Methodology

How to read this profile

Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.

This is a point-in-time research snapshot, not a live ranking.

See the same picture for your own brand: your tracked questions, every AI observation behind the score, the competitors named beside you and the sources the assistants cite.

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