e.l.f. AI visibility in beauty and skincare
e.l.f. was named in 6.2% of the analysed AI answers in this beauty and skincare study, placing it number 12 in the sampled leaderboard. Where it appeared, 98% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 3.7. Visibility was strongest on chatgpt (6.6% of that engine's analysed answers) and weakest on gemini (5.9%). The figures come from 306 qualifying observations across 69 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- chatgpt6.6% of that assistant's analysed answers · 158 observations
- gemini5.9% of that assistant's analysed answers · 148 observations
Most frequently observed topics
- commercial discovery
- alternative
- informational authority
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Brands named in the same answers
- Maybellinerank 749 shared answers
- Neutrogenarank 344 shared answers
- CeraVerank 140 shared answers
- Olayrank 2017 shared answers
- L'Oréal Parisrank 1611 shared answers
- The Ordinaryrank 1311 shared answers
- La Roche-Posayrank 210 shared answers
- Cetaphilrank 84 shared answers
Site types behind these answers
Aggregated across the answers in which e.l.f. appeared. Only domains observed at least three times are shown, and no individual pages are published.
- allure.com13.6% · unknown
- elfcosmetics.com9.4% · brand
- goodhousekeeping.com8.3% · unknown
- byrdie.com6.6% · unknown
- cerave.com4% · unknown
- maybelline.com3.8% · unknown
- realtechniques.com3.5% · unknown
- neutrogena.com3% · unknown
- lorealparisusa.com2.6% · unknown
- nyxcosmetics.com2.5% · unknown
- ulta.com2.5% · unknown
- sephora.com2.4% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.
