Drunk Elephant AI visibility in beauty and skincare
Drunk Elephant was named in 5.5% of the analysed AI answers in this beauty and skincare study, placing it number 15 in the sampled leaderboard. Where it appeared, 97.4% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 3.66. Visibility was strongest on chatgpt (5.9% of that engine's analysed answers) and weakest on gemini (5.1%). The figures come from 271 qualifying observations across 72 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- chatgpt5.9% of that assistant's analysed answers · 143 observations
- gemini5.1% of that assistant's analysed answers · 128 observations
Most frequently observed topics
- commercial discovery
- problem led
- comparison
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Brands named in the same answers
- The Ordinaryrank 1364 shared answers
- Paula’s Choicerank 564 shared answers
- SkinCeuticalsrank 661 shared answers
- La Roche-Posayrank 256 shared answers
- CeraVerank 145 shared answers
- Neutrogenarank 328 shared answers
- Kiehl’srank 1022 shared answers
- COSRXrank 921 shared answers
Site types behind these answers
Aggregated across the answers in which Drunk Elephant appeared. Only domains observed at least three times are shown, and no individual pages are published.
- allure.com15.2% · unknown
- paulaschoice.com7.3% · unknown
- drunkelephant.com6.2% · brand
- sephora.com4.7% · unknown
- deciem.com4.1% · unknown
- skinceuticals.com4.1% · unknown
- laroche-posay.us3.9% · unknown
- byrdie.com3.3% · unknown
- aad.org3.1% · unknown
- healthline.com3.1% · unknown
- cerave.com2.9% · unknown
- goodhousekeeping.com2.9% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.
