Beauty & Skincare AI Visibility Study 2026 · 2026 edition

Deciem AI visibility in beauty and skincare

Deciem was named in 10.9% of the analysed AI answers in this beauty and skincare study, placing it number 4 in the sampled leaderboard. Where it appeared, 97.6% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 3.3. Visibility was strongest on chatgpt (14.2% of that engine's analysed answers) and weakest on gemini (7.6%). The figures come from 532 qualifying observations across 132 distinct buyer questions, a strong confidence sample.

Sector rank
#4
of the top 25 sampled brands
Sampled AI visibility
10.9%
of analysed answers
Recommendation rate
97.6%
of its appearances
Average position
3.3
where answers ranked options
Qualifying observations
532
Strong confidence
Questions covered
132
26.4% of study questions
Assistants measured
2
Snapshot date
2026-09-01

Engines

Visibility by AI assistant

  • chatgpt14.2% of that assistant's analysed answers · 342 observations
  • gemini7.6% of that assistant's analysed answers · 190 observations

Topics

Most frequently observed topics

  • commercial discovery
  • problem led
  • alternative

Ranked by how often the brand was observed against each topic, not by topic-level visibility share.


Competitive context

Brands named in the same answers


Source patterns

Site types behind these answers

Aggregated across the answers in which Deciem appeared. Only domains observed at least three times are shown, and no individual pages are published.

  • deciem.com10.7% · unknown
  • laroche-posay.us7.5% · unknown
  • paulaschoice.com7.5% · unknown
  • allure.com6.9% · unknown
  • cerave.com5.7% · unknown
  • reddit.com4.4% · ugc
  • skinceuticals.com4.4% · unknown
  • byrdie.com3.8% · unknown
  • neutrogena.com3.8% · unknown
  • cosrx.com3.1% · unknown
  • gq.com2.5% · unknown
  • healthline.com2.5% · unknown

Methodology

How to read this profile

Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.

This is a point-in-time research snapshot, not a live ranking.

See the same picture for your own brand: your tracked questions, every AI observation behind the score, the competitors named beside you and the sources the assistants cite.

Supported by
Google for StartupsNatWest Accelerator