CMS AI visibility in UK legal services
CMS was named in 7.2% of the analysed AI answers in this UK legal services study, placing it number 6 in the sampled leaderboard. Where it appeared, 86.9% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 3.52. Visibility was strongest on claude (11.6% of that engine's analysed answers) and weakest on chatgpt (1.4%). The figures come from 352 qualifying observations across 106 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- claude11.6% of that assistant's analysed answers · 145 observations
- perplexity9.1% of that assistant's analysed answers · 114 observations
- gemini6.2% of that assistant's analysed answers · 77 observations
- chatgpt1.4% of that assistant's analysed answers · 16 observations
Most frequently observed topics
- commercial discovery
- alternative
- problem led
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Markets where the brand appeared
- Banking and finance
- Commercial contracts
- Commercial litigation
- Commercial property
- Construction and property
- Construction law
- Corporate law
- Data protection and privacy
- Debt recovery
- Employment law for businesses
- Energy and renewables
- Financial services
- Healthcare
- Hospitality and leisure
- Insolvency and restructuring
- Intellectual property
- Manufacturing
- Mergers and acquisitions
- Professional services
- Regulatory and compliance
Brands named in the same answers
- DLA Piperrank 2138 shared answers
- Pinsent Masonsrank 388 shared answers
- Osborne Clarkerank 1176 shared answers
- Addleshaw Goddardrank 966 shared answers
- Irwin Mitchellrank 160 shared answers
- Eversheds Sutherlandrank 757 shared answers
- Linklatersrank 2556 shared answers
- Freethsrank 550 shared answers
Site types behind these answers
Aggregated across the answers in which CMS appeared. Only domains observed at least three times are shown, and no individual pages are published.
- legal500.com8.3% · unknown
- chambers.com6.8% · unknown
- lawsociety.org.uk4.4% · unknown
- cms.law3.9% · brand
- trustpilot.com3.8% · review
- womblebonddickinson.com2.3% · unknown
- reviewsolicitors.co.uk2.2% · affiliate
- harperjames.co.uk2.1% · unknown
- clutch.co1.6% · directory
- bestlawyers.com1.6% · affiliate
- blakemorgan.co.uk1.5% · unknown
- chambersandpartners.com1.1% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.

