Bird & Bird AI visibility in UK legal services
Bird & Bird was named in 3.4% of the analysed AI answers in this UK legal services study, placing it number 20 in the sampled leaderboard. Where it appeared, 94.7% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 2.91. Visibility was strongest on chatgpt (4.5% of that engine's analysed answers) and weakest on claude (2.6%). The figures come from 169 qualifying observations across 38 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- chatgpt4.5% of that assistant's analysed answers · 53 observations
- perplexity3.9% of that assistant's analysed answers · 49 observations
- gemini2.8% of that assistant's analysed answers · 35 observations
- claude2.6% of that assistant's analysed answers · 32 observations
Most frequently observed topics
- commercial discovery
- alternative
- problem led
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Markets where the brand appeared
- Banking and finance
- Commercial contracts
- Commercial property
- Data protection and privacy
- Energy and renewables
- Financial services
- Hospitality and leisure
- Intellectual property
- Manufacturing
- Mergers and acquisitions
- Professional services
- Regulatory and compliance
- Retail and ecommerce
- Technology and SaaS
- Technology and SaaS law
Brands named in the same answers
- Osborne Clarkerank 1167 shared answers
- Fieldfisherrank 2166 shared answers
- Pinsent Masonsrank 343 shared answers
- Mishcon de Reyarank 1741 shared answers
- DLA Piperrank 239 shared answers
- CMSrank 634 shared answers
- Harper Jamesrank 1930 shared answers
- Lewis Silkinrank 2428 shared answers
Site types behind these answers
Aggregated across the answers in which Bird & Bird appeared. Only domains observed at least three times are shown, and no individual pages are published.
- chambers.com7.5% · unknown
- legal500.com7.2% · unknown
- twobirds.com4.6% · brand
- lawsociety.org.uk3.4% · unknown
- trustpilot.com2.7% · review
- fieldfisher.com2.3% · unknown
- blakemorgan.co.uk2.2% · unknown
- harperjames.co.uk2.2% · unknown
- taylorwessing.com2.2% · unknown
- bestlawyers.com1.9% · affiliate
- pinsentmasons.com1.5% · unknown
- osborneclarke.com1.5% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.
