Olaplex AI visibility in beauty and skincare
Olaplex was named in 3.8% of the analysed AI answers in this beauty and skincare study, placing it number 24 in the sampled leaderboard. Where it appeared, 96.3% of those answers presented it as an active recommendation rather than a passing mention. Its average position in the answers that ranked options was 1.63. Visibility was strongest on chatgpt (4% of that engine's analysed answers) and weakest on gemini (3.6%). The figures come from 187 qualifying observations across 28 distinct buyer questions, a strong confidence sample.
Visibility by AI assistant
- chatgpt4% of that assistant's analysed answers · 97 observations
- gemini3.6% of that assistant's analysed answers · 90 observations
Most frequently observed topics
- commercial discovery
- problem led
- comparison
Ranked by how often the brand was observed against each topic, not by topic-level visibility share.
Brands named in the same answers
- Dermstorerank 1811 shared answers
- CeraVerank 14 shared answers
- L'Oréal Parisrank 164 shared answers
- Aveenorank 213 shared answers
- Birchboxrank 252 shared answers
- Neutrogenarank 31 shared answers
Site types behind these answers
Aggregated across the answers in which Olaplex appeared. Only domains observed at least three times are shown, and no individual pages are published.
- allure.com13.8% · unknown
- olaplex.com9.8% · brand
- goodhousekeeping.com7% · unknown
- sephora.com5.5% · unknown
- kerastase-usa.com5.2% · unknown
- byrdie.com5% · unknown
- ulta.com4.1% · unknown
- cosmopolitan.com3.5% · unknown
- reddit.com3.5% · ugc
- aad.org2.2% · unknown
- briogeohair.com2.2% · unknown
- healthline.com2% · unknown
How to read this profile
Sampled AI visibility is the share of the analysed AI answers in this study in which a brand was named. Recommendation rate is the share of those appearances where the answer actively recommended the brand rather than mentioning it in passing. Per-engine visibility is measured against the answers analysed on that engine only. Confidence reflects sample size: Directional up to 20 qualifying observations, Moderate from 21 to 100, Strong above 100.
This is a point-in-time research snapshot, not a live ranking.
