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Owned media & the citation flywheel

Why content-rich sites get cited more — internal linking, FAQ engineering, topical authority.

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Guides

Everything in Owned media & the citation flywheel.

Internal Linking for AI Retrieval: Optimising Anchor Text and ArchitectureThis page explains how AI search engines and large language models (LLMs) crawl, index, and retrieve information through a site's internal link structure, and highlights the specific architectural and anchor text patterns that improve content discoverability for AI-powered answers. It is intended for SEO leads and content strategists aiming to enhance their brand's visibility in AI search. By understanding the mechanics of AI traversal, practitioners can engineer their internal linking to ensure comprehensive coverage and accurate citation in AI-generated responses.

Other pillars

AEO strategy & operating model AI visibility metrics Content strategy from AI signals UGC, Reddit & forums Reviews & review platforms PR, outreach & earned mentions

From theory to practice

Run these playbooks against your own brand.

Citations.io measures how often AI engines mention and cite you, then tells you what to fix next.

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