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AEO strategy & operating model
Stand up and run an answer engine optimization function — prompt portfolios, cadence, stakeholders, ROI.
2 guides
Guides
Everything in AEO strategy & operating model.
- Prioritise Buyer Prompts for AI Search VisibilityPrioritising which buyer prompts to track and optimise for in AI search engines is critical for efficient resource allocation and measurable impact. This guide outlines a systematic approach to identifying and ranking high-value prompts based on commercial intent, competitive landscape, and the feasibility of generating citations. Organisations can use this framework to focus their answer engine optimisation (AEO) efforts where they will yield the greatest return, ensuring that initial investments in AI search visibility directly support business objectives.
- Weekly AEO Cadence: A Guide for Optimisation TeamsEstablishing a robust weekly AEO process is crucial for consistent performance and continuous improvement in answer engine visibility. This guide outlines a practical, repeatable cadence for AEO teams, ensuring that strategic intent translates into daily actions, from performance analysis to content activation. By adhering to a structured weekly rhythm, organisations can systematically identify opportunities, address content gaps, and refine their approach to AI search optimisation, driving measurable impact on brand presence and authority. This structured approach helps practitioners manage prompt portfolios, align stakeholders, and demonstrate clear ROI for AEO efforts.
From theory to practice
Run these playbooks against your own brand.
Citations.io measures how often AI engines mention and cite you, then tells you what to fix next.
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