Track your brand in ChatGPT.
ChatGPT is the largest AI answer engine by user base. Citations.io tracks every brand mention, citation and competitor co-mention with a monthly AI visibility scan.
How ChatGPT generates answers
ChatGPT (ChatGPT's current models) uses a mix of its parametric training data and live web retrieval for queries that benefit from fresh information. For "best of" and comparison queries, it almost always retrieves - meaning the brands it names today can change tomorrow.
What ChatGPT cites most
- Reddit threads - particularly category subreddits and "is X worth it" discussions.
- Wikipedia - for brand legitimacy and category definitions.
- Major review publishers - Wirecutter, TechCrunch, G2, Capterra and vertical trade press.
- Brand-owned docs - public product documentation and changelogs.
- YouTube transcripts - for "how to" and product demo queries.
What "good" looks like in ChatGPT
Category leaders typically see meaningfully higher mention rates than challengers on relevant prompts - see our methodology for how mention-rate benchmarks are derived. A low mention rate usually means ChatGPT rarely names you for the queries your customers ask, often because you're not present on its preferred source pool.
Improving your ChatGPT visibility
- Audit Reddit presence in category subreddits. Authentic, helpful participation matters.
- Ensure a factual, well-sourced Wikipedia presence for your brand and category.
- Earn placement on major review publishers and listicles.
- Publish direct-answer content with FAQ schema on your own site.
- Keep public product docs indexable and well-structured.
Frequently asked questions
- Earn authentic presence in category subreddits - ChatGPT retrieves Reddit heavily.
- Maintain a factual, well-sourced Wikipedia entry for brand and category.
- Publish direct-answer pages with FAQ schema on your own domain.
- Keep public product docs and changelogs crawlable and current.
- Don't spam Reddit with promotional posts - moderators and models both penalise it.
- Don't rely on gated PDFs or JS-only pages - ChatGPT's retriever skips them.
- Don't chase generic 'thought-leadership' when your category answers cite Wirecutter, G2 and TechCrunch.
- Don't judge visibility off one query - sample a prompt set and look at trend.
How does ChatGPT decide which brands to mention?+
Can I see what ChatGPT says about my brand?+
How do I improve my ChatGPT visibility?+
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