How to pick the right prompts to track

Start from the buying journey

Your tracked prompt set should mirror the questions your buyers actually ask. The most useful frame is the bucket model we use in Citations.io's recommendation engine:

1. Category — "best invoicing software for freelancers"
2. Buyer intent — "X for small ecommerce stores"
3. Comparison — "X vs Y"
4. Problem / solution — "how to stop chasing late payments"
5. Brand defence — "is X any good"
6. Local — "best plumber in Brighton"
7. Alternatives — "alternatives to <leader>"
8. Source / citation intent — "X reviews on Reddit"

Aim for 20–40 prompts on the trial

More prompts isn't always better. Twenty good ones beat 200 random ones every time. Confidence comes from depth (sampled answers per prompt) more than breadth.

Refresh quarterly

New product launches, new competitors, new categories — your prompt set should evolve. We recommend a 30-minute review every quarter where you add 3–5 prompts and retire any that have lost relevance.