What is AI visibility?+
AI visibility is a measure of how consistently AI engines — ChatGPT, Perplexity, Gemini and Claude — recognise, recommend and reference your brand across generated answers. It is measured per engine from repeated AI observations, then rolled up as visibility signals.
How is AI visibility different from SEO rankings?+
SEO rankings measure whether a URL appears in a list of links a user can click. AI visibility measures whether your brand is named inside the answer the user reads instead of clicking. The underlying signals overlap but the surface, cadence and tactics differ.
How is AI visibility measured?+
Citations.io samples a representative prompt set across supported engines, captures verbatim AI observations, and analyses each for brand recognition, recommendation, citation quality, competitor presence, position and sentiment. Signals are aggregated per engine and reported with a confidence tier.
Which AI engines are covered?+
ChatGPT, Perplexity, Gemini and Claude are covered by default, alongside Google AI Overviews. Coverage evolves as engines change; the current set is listed on the methodology page.
How often is AI visibility recalculated?+
AI visibility is recalculated when new AI observations are collected through scheduled visibility scans, additional scans or benchmark studies. Standard plans include a monthly AI visibility scan. Confidence tiers reflect how many observations underpin the current value.
What does AI visibility not measure?+
AI visibility is deliberately scoped to observed AI-generated answers. It does not measure website traffic, Google rankings, social followers, advertising spend or brand sentiment on channels outside AI answers. It complements those metrics, it does not replace them.
How do I improve my AI visibility?+
Improve the sources AI engines lean on: earn citations on high-authority third-party sources in your category, publish direct, structured answers on your own domain, and correct entity data across the corpora AI engines retrieve from. Track visibility monthly and prioritise the prompts where competitors win.