TL;DR
Claude mentions fewer brands per answer than Perplexity or ChatGPT and weights authoritative sources heavily. For B2B and enterprise categories, Claude visibility is a leading indicator that classic SEO tooling can't see.
Why track Claude separately?+
Claude has lower retail usage than ChatGPT but disproportionately high adoption in enterprise, professional and analytic workflows. For B2B brands, Claude visibility often punches above its weight.
How does Claude cite sources?+
Claude is more conservative than Perplexity and ChatGPT. It tends to mention fewer brands per answer and weights authoritative, well-sourced content highly. Wikipedia, primary sources and major publishers dominate.
How do I improve my Claude visibility?+
Authoritative, well-sourced content beats volume. A factual Wikipedia presence, primary-source documentation, and citations on major publishers move the needle more than Reddit or social presence.