Compare · 2026

The 10 best AI visibility tools in 2026.

Compared on engine coverage, prompt limits, citation depth, pricing and reporting - with honest takes on who each one is for.

Last reviewed June 2026 · 12 min read

TL;DR

For a monthly multi-engine AI visibility scan with built-in implementation packs, Citations.io is the easiest place to start. For enterprise programs with thousands of prompts, Profound and AthenaHQ lead.

The quick comparison

Tool	Engines tracked	Best for	Starts at
Citations.io	ChatGPT, Perplexity, Gemini, Claude	Teams wanting a monthly AI visibility scan + implementation packs	$39/mo
Profound	All four majors + Bing Copilot	Enterprise programs with deep prompt sets	Custom
AthenaHQ	ChatGPT, Perplexity, Gemini, Claude	Agencies running multi-client tracking	$149/mo
Otterly	ChatGPT, Perplexity, Gemini	Single-engine deep dives	$29/mo
Peec AI	ChatGPT, Perplexity	Small teams on a budget	$19/mo

1. Citations.io

Best for: Teams that want a monthly AI visibility scan across all four major engines plus actionable implementation packs out of the box.

Citations.io covers ChatGPT, Perplexity, Gemini and Claude with a monthly AI visibility scan, with a single 0–100 Visibility Score per engine, share of voice vs. tracked competitors, verbatim answer archive and hallucination alerts. The differentiator is the implementation pack: every gap surfaces a concrete recommendation a content or PR team can ship in the same sprint. From $39/mo. See pricing.

2. Profound

Best for: Enterprise programs with deep prompt sets and large competitive landscapes. Profound positions itself for large enterprise programmes with bespoke onboarding. Pricing is custom; expect a four-figure monthly minimum.

3. AthenaHQ

Best for: Agencies running multi-client tracking with white-labelled reports. Covers ChatGPT, Perplexity, Gemini and Claude. From $149/mo.

4. Otterly

Best for: Single-engine deep dives, especially Perplexity. From $29/mo.

5. Peec AI

Best for: Solo operators and small teams on a tight budget. Limited engine coverage but very approachable. From $19/mo.

How we evaluated

Engine coverage - ChatGPT, Perplexity, Gemini and Claude are table stakes.
Refresh cadence - monthly measurement is standard; higher frequency is an enterprise add-on.
Citation depth - surfaced source URLs, not just brand-name extraction.
Competitor SOV - head-to-head share of voice with named competitors.
Hallucination handling - alerting on factually wrong claims.
Reporting - exec-ready exports and APIs for ingest.
Pricing transparency - published price ranges instead of "talk to sales".

Frequently asked questions

What is the best AI visibility tool in 2026?+

It depends on use case. For deep enterprise tracking with all four major engines, Profound and AthenaHQ lead. Citations.io targets teams wanting a monthly multi-engine AI visibility scan with implementation packs out of the box.

Are there free AI visibility tools?+

Yes - several vendors (Citations.io, Profound and others) offer a free single-domain checker that runs a one-time score against a default prompt set. Free tools are good for a baseline but don't support custom prompt sets, scheduled tracking or competitor comparison.

How are these tools priced?+

Most price by prompts tracked × engines × refresh cadence. Starter plans typically start around $39–$69/mo for one brand and a few hundred prompts. Enterprise plans with unlimited brands and higher-frequency refresh run into four figures monthly.

Do AI visibility tools track ChatGPT?+

All tools in this list track ChatGPT. Engine coverage differs at the edges - some focus on Perplexity and Gemini, others add Bing Copilot, Mistral or You.com. Confirm the engines your customers actually use before subscribing.

Try Citations.io free

Monthly AI visibility scans across ChatGPT, Perplexity, Gemini and Claude. 5-day trial, $5, card required.

Start 5-day trial for $5

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